Home > Business 2 Business, Human Resources, LinkedIn, LinkedIn Training, Sales, Social Media, Talent Genius Ltd, Twitter > Linkedin is a Tool… So Don’t be One Yourself

Linkedin is a Tool… So Don’t be One Yourself

Linkedin – It’s like Marmite, you love it or you hate it from my experiences with Linkedin members. Some do appreciate it’s value and some believe it’s the best Business ‘tool’ created.

With it being 2010 and much of the UK business-world embracing Social Media, you’d think that Linkedin would be one of the most effective social media out there. But I’ve come across many examples of ‘market-leading’ companies that think they use Linkedin to help them bring in new business/solidify relationships, when in fact, they are tarnishing their reputation.

Take this example, one of the UK’s real market-leaders (I will not mention the company by name out of courtesy). The business is a multi-million pound ‘sales machine’, bringing in excellent sales figures year after year. A quick look on Linkedin at their business profile and there isn’t even a web link on it (it’s recently been edited by an ‘Office Assistant’ – Why?). There are over 300+ employees of the business that have profiles on Linkedin that I can see through my network.

After looking at some of the profiles, many do not have the business name spelt correctly, with one small error showing that they are working for a company that now has a somewhat ‘rude name’. Many of the profiles are using the Linkedin/Twitter integration and it’s full of ‘personal’ updates, including references to football teams, rude jokes, ‘RT-ing’ links of articles from their competitors – Yes, that’s right, advertising links of their competitors…

And this is just the start… So many of the profiles do not have photos, many have company logos of previous employers, some belong to groups that have been set up by previous employers or competitors.

If you were the CEO/Managing Director of this business and you knew this was going on, would you be happy with it?

I doubt it very much.

But how do you start to take control? Do you develop a full ‘Social Media Policy’ for employees? Well, that would be a good start. Do you get a real Linkedin expert to come into your business and consult with you on how to use Linkedin? Yes… Absolutely. The cost for this would be nothing compared to what the return on investment or similarly, damage limitation would be.

So, what should you be looking at when developing your Linkedin strategy? What can you achieve?

  • Enhance your Professional Brand and Reputation
  • Reduce the risk of reputation damage
  • Devise your Company Social Media/Linkedin Strategy
  • Linkedin & Twitter Training: Beginner to Advanced
  • Recruitment Through Linkedin
  • Market Intelligence: Know Your Competition!
  • Online Blogging – Why? Who should do it?
  • Benefit from increased sources & volumes of relevant, engaged web traffic.

And this is just the start. If your business needs help with Linkedin, get Professional help & advice.

Today, I will speak with the CEO of the example above and highlight the misuse of Linkedin, it will be interesting to hear the response…

Regards

Steve Smithson – Managing Director

Talent Genius Ltd

http://www.talentgenius.co.uk

steve@talentgenius.co.uk

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  1. Steve
    October 26, 2010 at 3:52 pm

    Hi Steve,

    Interesting article (as usual).

    I have a couple of observations:

    1) The chairman of large companies that you can actually find on LinkedIn generally have very few connections. it’s just not important to them – It may become important if they can see a tangible return or detriment.

    2) The nature of LinkedIn is that Individuals register and state where they work – LinkedIn gathers them together under a Corporate heading when you search by Company.

    The Individuals have “free” accounts and for the most part these are linked to a personal email account.

    This makes it very difficult for a Company to control – The Company doesn’t pay for the account and has no control over what the Employee puts on their Status update, whether it’s what they are having for dinner or how their latest team got on.

    I’m afraid this is the “Facebook” side of LinkedIn with inane Tweets, jokes, rants etc

    I wouldn’t have it any other way – If you eradicate the “Facebook/Human” side all you end up with is endless Spam, Individuals pushing their business ad nauseum

  2. October 27, 2010 at 10:08 am

    Steve..interesting article. However, LinkedIn doesn’t “belong” to employers…it “belongs” to individuals. It is up to individual members to choose whether to identify themselves with employers (and there may be very good reasons why they wouldn’t want to identify themselves with past or current employers). If LinkedIn becomes overly “corporate”, then I suspect that many early adopters will jettison it…

  3. Michelle Robinson
    October 27, 2010 at 3:47 pm

    Nice blog again Steve, I’ve seen Linkedin in a similar view to Aidan above where its more individual, but I suppose I’m not thinking as the business owner, which opens a different area for debate.

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